Luciano Bertoncini, born in Feltre, Italy, in 1939, is an acclaimed Italian architect and industrial designer whose work has helped shape contemporary furniture and product design. After relocating to Treviso, he began his career at architect Vittorio Rossi’s studio, where he developed expertise in architecture, product design, and brand identity. During this period, he created iconic furniture pieces such as the Zattera bed and the Italian Look living room collection, both of which contributed to defining modern Italian furniture design.
Bertoncini later collaborated with renowned designer Joe Colombo, who selected his Gronda coat stand for the Elco catalog. The design received second prize at the Abet Print Competition in 1971. Following Colombo’s untimely passing, Bertoncini oversaw the executive development of Colombo’s project for the landmark exhibition “Italy: The New Domestic Landscape” at the Museum of Modern Art (MoMA) in New York.
Operating from his studio in Treviso, Bertoncini has built a distinguished career spanning architecture, industrial design, and corporate identity. His collaboration with Aprilia led to the Tuareg Wind motorcycle project, selected for the 14th Compasso d’Oro Award. In the furniture industry, his Onda bed, designed for Bellato, was also selected for the prestigious 10th Compasso d’Oro Award.
Throughout his career, Bertoncini has worked with leading Italian brands, including Technogym, Seventy, Aprilia, Diadora, Invicta, and Belstaff, developing corporate identities and designing mono-brand retail spaces. In recognition of over three decades of influential work, the city of Oderzo honored him with a retrospective exhibition in 1999, accompanied by a publication edited by Virginio Briatore and presented by Sergio Polano. Today, Luciano Bertoncini remains recognized as one of Italy’s most influential contemporary designers, celebrated for his timeless approach to architecture, furniture, and industrial design.
