Asiago 1972. He attended the Italian School of Design in Padua. He joined the family’s company at a very young age, where he started as a designer by designing right from the start the guidelines of Lago’s identity. After his arrival, the company focused its know-how on a contemporary product by using new communication channels with an innovative style. Today, Daniele Lago is the company’s Art Director and CEO. The long period in close contact with production issues, his ability to define effective marketing strategies and at the same time experiment with new communication channels made Daniele Lago a designer who refined his creative qualities on the field, by developing a professional approach close to manufacturing dynamics and with a focus on evolving markets. He designed a grand part of the products currently in the company’s catalogue. Research, innovation, change, aesthetic rigour that does not leave room for decoration for its own sake, functional design focusing on an essential style for the home: these are the keywords featured in Daniele Lago’s work.