Giuseppe Viganò is dedicated to the industrial design of furniture products and to the artistic direction of companies in the sector. As a designer he has a creative spirit and a marked sense of beauty, which he rediscovers every time and then rationalizes in the presence of a new project. Design research is the basis of his creative thought which always pushes him towards new goals and “new material” often becomes a starting point for the conception not only of a product but of entire collections. The search for references that come from the world of art, fashion and poetry are often an opportunity to approach the project in a transversal way; many of the most renowned products were born from pictorial concepts or glamorous details, other times instead they are poetic gestures that create intriguing shapes.