Luigi Martinelli is an Italian designer and creative director whose work is rooted in a refined balance between tradition, innovation, and contemporary aesthetics. In 2015, he founded ATELIER LM, a multidisciplinary creative practice through which he has developed tailored projects across residential, hospitality, and exhibition design, establishing a distinctive approach that seamlessly blends aesthetics and functionality.

Since 2020, Martinelli has been leading the artistic and creative direction of Braid Lab, carrying forward a vision that brings together craftsmanship, contemporary design, and innovation while continuing to write stories of excellence. His work is characterized by a sophisticated and thoughtful approach, where materials, proportions, and details come together to create spaces and objects with a strong sense of identity and narrative value.

Today, Martinelli continues to expand his creative vision across new fields, exploring ambitious frontiers in design while remaining deeply connected to the heritage, craftsmanship, and culture that define his work.