Studio 63 Architecture + Design is based in the historical center of Florence Italy. It is a multidisciplinary creative agency—designers, writers, branding experts—specializing in marketing, communication, and employer branding. The fruitful encounter between Piero Angelo Orecchioni and Massimo Dei led to the foundation of Studio 63 in 1998. By 2003, Studio 63 inaugurated its New York City office, by 2005 its office in Hong Kong and by 2008 its office in Shanghai and an operative partnership in Dubai. The creative team is composed of gifted professionals, coming from various disciplines, working together in a fertile and challenging multi-cultural exchange. Studio 63 is operating in more than 25 countries around the world managing to the last detail projects from concept development through design and planning towards their complete achievement.

Its lean methodology (“Lean•ology”) emphasizes efficiency, quality, and creative breadth across print, broadcast, and interactive media. Studio 63’s approach treats design as strategic storytelling, crafted to drive business impact. Theor specialties are retail design and hotelier.